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Support interdisciplinary, ecology-based landscape practice & gardening.

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NDAL Sponsorship Opportunities

Is your company interested in connecting with NDAL’s audience of landscape professionals, home gardeners, students, and educators? Join us as a Sponsor to share your organization’s identity, mission, and services with this active and diverse group of ecology-minded folks. Sponsoring NDAL means supporting the growth of educational opportunities in the field of ecological stewardship, with great benefits to our ecosystem and society!

Why sponsor NDAL?

Since 1990, we’ve cultivated a dynamic and mighty educational community, and in recent years have expanded our audience reach and curricular offerings.

2026-2027 Programs Calendar to come!

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Please Note:

New Directions in the American Landscape (NDAL) is not a 501c3 tax-exempt nonprofit, and therefore sponsorships offer no tax-deductibility benefits and are exclusively an exchange for goods & services.

NDAL Recognition

Interested in an exploratory call about sponsorships? Call us at 510-518-0430 or email info@ndal.org


36th Annual NDAL Symposium (Jan. 2025) Sponsor Testimonial:

The Annual NDAL Symposium exceeded my expectations in every way - between the educational and networking aspects, the entire event is a fantastic way to expand on both existing knowledge and connections while establishing new ones. There is an electricity amongst the attendees who are hungry for ecological welfare and a broadened understanding and utilization of sustainable practices.
— Kate I., Pleasant Run Nursery, Creative Director

NDAL’s educational programming has been recognized nationwide across the industry.

In April 2025, NDAL Executive Director Sara Weaner Cooper’s front lawn-turned-meadow was featured in a BBC article, 'Meadowscaping': The People Turning Their Lawns into Meadows.

In 2024, the American Horticultural Society (AHS) awarded NDAL with its annual Great American Gardeners Award in Horticultural Innovation.

Also in 2024, NDAL was recognized in The New York Times article by Margaret Roach, Can You Get Rid of Your Front Lawn Without Offending the Neighbors? Sara Weaner Cooper and Evan Cooper share their educational journey of transitioning organically from lawn to meadow.

In 2016, NDAL received the first Regional Impact Award from the Native Plant Trust (formerly the New England Wildflower Society).

Sponsorship Types


Let’s get into detail…

Lead Sponsorships

(Full year including 38th Annual Symposium)

Promote your brand to NDAL’s audience all year across all NDAL programming (including the Annual Symposium); thus creating a consistent, direct connection with those who may become your company’s new customers. Limited to 3 Lead Sponsors, a maximum of 1 per field/industry. For example, one nursery, one landscape supplies company, etc. This ensures that your company’s promotion will not be competing with another Lead Sponsor that provides the same services as you.

Lead Sponsor: $25,000

Payment plans available - options on Sponsor Interest Form

Maximum: 3 Lead Sponsors

One Lead Sponsor per category
Category examples (you may still apply even if your organization does not fall within one of the following categories):
-Grower/nursery
-Landscape supplies company
-Restoration ecology organization

As a Lead Sponsor, your $25,000 payment is equivalent to $2,083 per month. This payment allows NDAL to regularly promote your brand.

2026 Programs Calendar to come!

38th Annual Symposium Sponsorships

Reach the audience (~500 annual attendees, and growing) of our Annual Design Symposium, which includes landscape designers, landscape architects, horticulturists, restoration professionals, and others. This program was founded in 1990 by Landscape Designer Larry Weaner. Held on-site in the Mid-Atlantic region, the virtual option draws a national and continually expanding audience, totaling 500+ attendees (the event is hybrid: on-site, livestreamed, and recorded).

*Please note: Sponsorship of the symposium is exclusively an exchange for goods and services and does not impart any tax-deductible benefits.

Speakers Sponsor | $10,000 | Maximum: 3

Hospitality & Scholarships Sponsor | $5,000 | Maximum: 5

Friends Sponsor | $800 | No Maximum

Please note: The Annual Symposium and Intensive Course are not included for this Sponsor type.

Individual Program Sponsorships

Choose one virtual or in-person program from our diverse events list to promote your organization. Whether you’re hoping to reach a target audience of landscape designers, landscape contractors, garden enthusiasts, or environmental educators (among others!), you’ll likely find a program that will fit your needs. Sponsor four or more individual programs of your choosing for the reduced Multi-Program Rate. 
(Does not include Annual Symposium or 7-Part Intensive Course)

  • Individual Program Sponsor: $800 per program

  • Non-profit Individual Program Sponsor: $500 per program

  • Multi-Program (4+ programs): $600 per program

  • Non-profit Multi-Program (4+ programs): $400 per program

Maximum: 5 Single/Multi-Program Sponsors per program

Intensive Course Sponsorships

Reach landscape professionals including landscape designers, landscape architects, horticulturists, and restoration ecologists by sponsoring our 7-part Intensive Virtual Course. Sessions are held weekly over the course of two months - February through March or July through August. Your company will be featured in the ~2 months leading up to the event, during the 2-month live sessions, while the recordings are available for 3-months (that’s 7 months of active brand promotion!), and in course materials that participants use in their practice indefinitely.

Intensive Course Sponsor: $7,000

Maximum: 4 Intensive Course Sponsors

NDAL’s Reach:
Ongoing Relationships

Click here for a Sponsorships Overview one-sheet


Or have an exploratory discussion:
info@ndal.org | 510-518-0430

General Sponsor Terms

Upon receiving your Interest Form submission, NDAL will send a Sponsor Letter of Agreement for your review. These terms are a continuation of the terms listed in that Letter of Agreement.